Lee Odden     

Search Engine Optimization Basics       

Learning the basics of search engine optimization (SEO) isn’t difficult, it’s time consuming. SEO consultants can offer a variety of services but in the end, web site owners will appreciate the optimization services they’re getting much more if they educated themselves on the fundamentals.


The nature of marketing web sites has continually evolved from a focus on optimizing text to include an array of digital assset optimization such as images, audio, video and content delivery formats like RSS and mobile. Regardless, there continues to be a significant value in basic SEO.


In many cases, small businesses or small web sites especially, there’s a lot the site owner or webmaster/developer can do to improve the search engine friendliness of the site, i.e. fundamental content optimization, before pursuing outside help. However, those that do end up outsourcing on-page optimization and link building often do so because of a lack of resources or the desire to leverage expert experience to avoid big mistakes that can end up costing more to fix than a SEO consultant in the first place.


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